December 5, 2023


The fine suplement crafters

Personalized vitamin company scores $9.5M investment

Alright Capsule, which formulates, sells and delivers individualized nutritional supplements, declared the $9.5M expenditure which will assist jumpstart the business. 

The company’s founder, Andrew Brandeis, ND, explained the new money will go toward scaling the small business, improving its amenities, improving technological know-how and rising the staff. 

The first investments were being led by Mucker Cash and Following Ventures, and supported by DSM Venturing and Findaway Adventures. Brandeis said finding investors was a subject of leveraging associations to get in entrance of the right individuals. 

“I highly respect Robert Craven and worked with him when he was CEO at MegaFood and I was an ‘entrepreneur in residence’ at his organization. Mucker understood the concept from the beginning—they get it. Following Ventures is really centered on human probable and we related perfectly on what we are seeking to do for wellbeing. DSM Venturing is constantly searching at personalization and innovation and Gregory McParland and his group ended up on board with the Ok Capsule mission and infrastructure.”


Brandeis stated that a single essential differentiator is that Alright Capsule has an accredited Shopify app, creating it easy for any Shopify keep to speedily and securely get started advertising personalized supplements to their clients. 

“We designed proprietary technological know-how on leading of the salesforce platform. We have an API that enables for simple integration to our platform, as effectively as a turnkey Shopify app that can make onboard and scaling for firms easy. Our system integrates with our client’s e-commerce infrastructure to give a seamless experience for their prospects – from discovery to branding to customized fulfillment,” he mentioned. “We give white-label engineering for our consumers to provide personalization instruments to their consumers. We are also the only agreement packager that permits companies to sell individualized dietary supplements beneath their own brand name, with low minimal get portions. This is difficult to discover elsewhere.”