December 1, 2023


The fine suplement crafters

Antelope, Alpine’s Consumer Pet Platform, Acquires Pet CBD Supplement and Treat Company, Diggin’ Your Dog and Super Snouts

SAN FRANCISCO, June 07, 2022–(Small business WIRE)–Antelope, an omni-channel, pet wellness platform centered on providing higher-good quality, pure pet merchandise and services, has declared its acquisition of Diggin’ Your Pet dog and Tremendous Snouts, a main supplier of higher excellent pet CBD health supplements, wellness products and treats. With this partnership, Diggin’ Your Dog and Tremendous Snouts will proceed to run beneath its manufacturer title in Antelope, and Christy Enjoy will keep on as its CEO.

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Antelope was introduced in August 2021 by Alpine Traders (“Alpine”), a persons-pushed non-public fairness company that invests in application, organization providers and buyer services businesses, and Founder and CEO, Wendy Wen, with the mission to create a future-era conglomerate of high-high-quality normal pet manufacturers. Diggin’ Your Pet and Super Snouts will sit alongside the present models in the Antelope system: Bocce’s Bakery, an all-organic, confined components pet treats model, and Doggo, nationwide electronic insurance policy and education products and services service provider for dogs and cats.

Launched in 2011 by Christy Like and her partner Dawn Like, Diggin’ Your Puppy and Super Snouts has rapidly founded itself as a leader within just the CBD pet solution and complement industry. Prior to starting up Diggin’ Your Pet dog and Tremendous Snouts, Christy and Dawn owned and operated an impartial pet store chain in the western US, and an off-leash dog experience company in Reno, NV, wherever they understood the need for effects-pushed, dependable pet health supplements and bioavailable pet CBD products and solutions. These days, Diggin’ Your Doggy and Tremendous Snouts has five products traces together with Diggin’ Your Doggy Firm UP!, Tremendous Snouts, Stash Handle Co. and Tremendous Snouts Hemp Co. Super Snouts was the initially pet CBD business to increase drinking water-soluble CBD delivery for excellent bioavailability and therapeutic features for popular issues dealing with pets this kind of as calming, mobility and immunity. Diggin’ Your Dog and Super Snouts solutions are chemical cost-free, sourced in the United states and globally, and are certified by the National Animal Complement Council (NASC).

“At Antelope, we are on a mission to revolutionize the pet sector by elevating the benchmarks of pet treatment by shopping for, building and escalating large-quality, natural pet makes. Our most current partnership with Diggin’ Your Pet and Tremendous Snouts even more supports our target of becoming a one particular-quit shop total of the very best-in-course solutions and products and services for pet entrepreneurs. Diggin’ Your Canine and Super Snouts’ passion for innovation, effects and the enhancement of trustworthy, harmless pet solutions entirely aligns with our philosophy and values,” claimed Wendy Wen, Founder and CEO of Antelope. “We are thrilled to be partnering with Christy, Dawn, Leslie and the whole Diggin’ Your Pet and Tremendous Snout’s team, and we seem ahead to continuing to make on the company’s accomplishment as the major pet CBD supplier.”

The expenditure from Antelope and Alpine will allow Diggin’ Your Dog and Super Snouts to obtain new expansion opportunities for innovation and current market expansion in the pet field and advantage from Alpine’s PeopleFirst philosophy and values. As a husband or wife, Antelope will also deliver in its abilities in omni-channel promoting, creating new groups and creating scalable infrastructure to support construct and expand Diggin’ Your Pet dog and Tremendous Snout’s top manufacturer.

“Due to the fact starting up Diggin’ Your Canine and Super Snouts as a grassroots hard work 12 a long time ago, our mission has normally been to produce clever and trustworthy products that honor the human-animal bond. With the assistance of the overall Diggin’ Your Dog and Tremendous Snouts workforce, we have constructed a productive company with enthusiasm, integrity, innovation and a deep comprehending of the desires of pet parents in lookup of end result-driven products and solutions,” explained Christy Love, CEO of Diggin’ Your Doggy and Tremendous Snouts. “When we satisfied the amazing team at Antelope, we knew we had fulfilled the suitable lover at the ideal time to enable us continue creating on our vision. We are energized to study from each and every other and operate side by side with Antelope to carry on to produce the most modern products in the pet field. We are also intensely grateful to our loyal prospects who feel in our mission and have ongoing to support our brand names around the years.”

“As the founders of Diggin’ Your Pet dog and Super Snouts pet wellness goods, we want to prolong our humble gratitude to everybody who has supported and carries on to guidance the brand’s mission. With this assistance, The Operate All-around Rescue Ranch and Sanctuary was equipped to come to everyday living, our animal rescue and sanctuary that presents care to animals in the most hands-on way probable,” reported Christy and Dawn Adore, the founders of Diggin Your Doggy and Super Snouts.

Pet CBD items and dietary supplements keep on to develop in popularity amid pet house owners. Pet CBD products are expected to be a “$1.1 billion current market by the end of 2026, driven by more shared knowledge and discussions about CBD’s probable rewards for pets, merged with ongoing merchandise improvements from CBD providers,” in accordance to hashish market-exploration agency Brightfield Group.1

Birds Eye Advisors served as the monetary advisor for Antelope.

About Antelope

Antelope was launched in August 2021 with the mission to elevate the life of all animals providing the best top quality pet products and providers through a get and make approach. “Ante” means to raise the stakes or thing to consider of, and “lope” usually means to leap with bounding steps. With each other, Antelope will be environment increased objectives and expectations for pet solutions and expert services globally. Small business owners interested in understanding more about partnerships with Antelope should really contact Tyler Frances at [email protected]. To discover far more, go to:

About Alpine Traders

Alpine Buyers is a men and women-pushed non-public fairness agency that is committed to developing enduring corporations by working with, mastering from, and creating fantastic persons. Alpine specializes in investments in corporations in the software program and providers industries. Its PeopleFirst system incorporates a CEO software which allows Alpine to provide management to circumstances in which supplemental or new management is required write-up-transaction. Alpine is presently investing out of its $2.25 billion eighth fund. For extra info, go to

About Diggin’ Your Pet dog and Super Snouts

Diggin’ Your Canine and Tremendous Snouts was founded in 2011 and is one of the main suppliers of pet well being merchandise and treats. Diggin’ Your Doggy and Tremendous Snouts thinks in “Retaining It Uncomplicated and Creating it Good” but extra importantly in “Providing it Again”. Diggin’ Your Dog and Tremendous Snouts donates a part of all gains, solutions and time to assist homeless animals in need to have. For additional information and facts, check out:


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Alpine Buyers
Audrey Harris
[email protected]